Top 10 Benefits Of Social Media Marketing
To most entrepreneurs, social media marketing is the “next big thing for advertising,” we don’t know if this is a temporary fad but either way at the moment it’s a must do for all business to take advantage of this while it’s hot. To some it may just seem like a buzzword but it’s definitely not and you must take advantages of it, it is complicated with a huge learning curve but thats why you hire a company like us that has the knowledge and skills to get you the results.
Statistics of Social Media Marketing illustrates a lot more than it just being a fad and buzzword. According to Hubspot, 92% of marketers in 2014 claimed that Social Media Marketing was a vital and was a very important component for their businesses, with 80% of them indicating that their efforts had increased business traffic to their websites. Also according to Social Media Examiner, 97% of marketing companies and marketers are currently participating in social media— but 85% of participants aren’t sure what social media tools are the best to use and that is also what we found when talking with new clients, their prior marketing company that they were previously using had no idea of what they were actually doing as far as social media marketing, so again that is why you use a company like us with our real world experience and knowledge to get you the result you deserve!
Having said that, that is why there is a huge potential to increase your sales using social media marketing, but remember it takes time, knowledge and the understanding of Social Media Marketing to get the right results and to achieve those results you are looking for.
Here’s a look at just a few of the ways that Social Media Marketing can help and improve your business:
1. Increased Inbound Traffic. Without using Social Media Marketing, your inbound traffic is limited by the people that are already familiar with your brand or products and/or individuals that are only searching for keywords or search terms that are relevant to your current business or industry. For each social media page or profile that you add it just makes another path that will lead clients to your site. So think of it this way, for every profile or page of social media that you have it is just another opportunity for a new client or customer. So the more you have, the more inbound traffic you’ll generate, and more traffic equals more customers, leads and more conversions.
2. Improves Brand Loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report states “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.
3. Better Ranking for Search Engines. The best way to capture relevant traffic from search engines is with SEO, but in order to do this it requires changing things on your website. Nowadays you can no longer just regularly update your blog, in order for you to ensure your website is optimized you must make sure that you have title tags, meta descriptions, and most importantly backlinks that point back to your website. Google, Yahoo and other search engines are now most likely calculating your SEO website rankings using social media presence as a significant factor. Think of this, all strong brands almost always use social media for pushing their products or services and they use multi million dollar advertising companies to tell them what to do. Being active and see on social media could act as a “brand signal” to search engines telling them that your brand is trustworthy, legitimate and credible.
4. Increased Brand Recognition. Every opportunity you have to promote your business and increase your visibility online to your customers is valuable. Social Media Marketing networks are new channels for your brand’s voice and content to be heard by new people and audiences everyday. Using social media makes it easier and accessible for new customers to find you, learn about you, and also makes you more familiar.
5. Higher Conversion Rates. Social Media Marketing have proven to have higher conversion rates in a few distinct ways. The most significant is its humanization element; brands can become more humanized by interacting on social media channels where brands can act like people do, and this is important because people like doing business with other people; not with companies.
Other studies have also shown that social media has a 100% higher lead-to-close rate than outbound marketing and also a higher number of followers on social media tends to improve the trust and credibility of your brand. So by building your audience in social media, you can improve conversion rates on your traffic.
6. Improved Customer Insights. Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. For example, you can monitor user comments to see what people think of your business directly. You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content. You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.
These are the benefits of sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider these points:
- Your Competition Is Already Involved. Your competitors are already involved on social media, which means your potential social media traffic and conversions are being poached. Don’t let your competitors reap all the benefits while you stand idly by. If, somehow, your competition is not involved on social media, there’s even more of a reason to get started—the field is open.
- The Sooner You Start, the Sooner You Reap the Benefits. Social media is all about relationship building, and it tends to grow exponentially as your followers tell their friends, and their friends tell their friends, and so on. The sooner you start, the sooner you’ll be able to start growing that audience.
- Potential Losses Are Insignificant. Realistically, you don’t have anything to lose by getting involved in social media. The amount of time and money it takes to create your profiles and start posting is usually minimal, compared to other marketing channels. Just six hours a week or a few hundred dollars is all it takes to establish your presence.
7. Decreased Marketing Costs. According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media. If you can lend just one hour a day to developing your content and syndication strategy, you could start seeing the results of your efforts. Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course). Start small and you’ll never have to worry about going over budget—once you get a better feel for what to expect, you can increase your budget and increase your conversions correspondingly.
8. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant. And as I pointed out before “opportunity” is the first element of any action.
9. Richer Customer Experiences. Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.
10. Higher Brand Authority. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. Not to mention, if you can interact with major influencers on Twitter or other social networks, your visible authority and reach will skyrocket.
The longer you wait, the more behind you’ll be and the more you’ll have to lose. Social Media Marketing, when it’s done right, can definitely lead to more customers, more conversions, and all together more traffic, and from what we’ve seen and studied it’s here to stay.